The MinnWest Podcast

Building Legacy and Innovation

Episode Summary

Episode Title: Building Legacy and Innovation at MinnWest Technology Campus Host: Joanna Schrupp, MinnWest Campus General Manager Guest: Scott Norling, President of MinnWest Technology Campus Episode Summary: In this insightful episode of the MinnWest Podcast, host Joanna Schrupp is joined by Scott Norling, President of the MinnWest Technology Campus, to discuss the campus's history, evolution, and impact on the region's technological and agricultural landscape. Scott delves into his family’s multi-generational legacy in agriculture and technology, the transition from traditional farming to a hub for innovation, and the strategic growth of MinnWest. They also explore what it takes to manage and maintain the campus, the role of Life Science Innovations, and the dynamics of running a multi-generational family business. Tune in to learn about MinnWest’s unique environment and its collaborative vision for the future.

Episode Notes

Key Topics Covered

Introduction to Scott Norling and MinnWest Technology Campus

• Joanna introduces Scott Norling, highlighting his pivotal role as President of MinnWest Technology Campus and his involvement with Life Science Innovations (LSI).
• Scott shares an overview of his responsibilities, managing both day-to-day operations and long-term planning for the campus, as well as his leadership within the Norling and Eisinger family of companies.

Family Legacy in Agriculture and Innovation

• Scott reflects on his family's century-old history in Minnesota, beginning with his grandfather’s early farm acquisitions during the Great Depression.
• Discussion of how his family transitioned from traditional farming to pioneering the local poultry industry and later developing the MinnWest Technology Campus.

Origins of the MinnWest Technology Campus

• Joanna and Scott discuss the origins of the MinnWest Technology Campus, created as a research hub and a space to expand operations when existing facilities became insufficient.
• Scott recounts the collaboration between Norling and Eisinger family companies with leaders from Novatech to purchase and renovate the former state hospital property into what is now MinnWest.
• The vision for the campus as a collaborative environment for technology, research, and manufacturing.

Growth and Impact of Life Science Innovations (LSI)

• Insights into LSI's purpose as an umbrella organization that provides essential services like HR, IT, and accounting for affiliates, supporting around a dozen active businesses.
• Discussion of LSI’s research initiatives, particularly in poultry research, which led to the establishment of a new hatchery in Willmar, creating significant employment opportunities.

The Unique Culture and Collaborative Environment at MinnWest

• How the MinnWest Technology Campus fosters a strong sense of community and collaboration among tenants from diverse fields, including research, development, technology, and general office functions.
• Description of on-campus amenities such as a fitness center, pool, cafeteria, and daycare center that support employee wellness and satisfaction.

Future Vision and Development Goals

• Scott shares his perspective on the campus’s future, emphasizing the importance of filling remaining vacant buildings and attracting more technology-oriented businesses.
• Insights on expansion plans, including upcoming renovations and continued efforts to position MinnWest as a regional innovation hub.

Managing and Maintaining a Historic Campus

• Joanna and Scott discuss the logistical challenges of maintaining the century-old campus buildings, balancing historical preservation with modern functionality.
• Insights into the extensive renovations and investments required to preserve the facility’s character while supporting a modern, high-tech campus environment.

Multi-Generational Family Business Dynamics

• Scott provides advice for managing a multi-generational family business, emphasizing the importance of communication, inclusivity, and adaptability.
• The role of structured family councils in strategic planning, ensuring alignment across generations while welcoming fresh perspectives and innovative ideas.

Closing Reflections on Community and Legacy

• Scott reflects on the MinnWest Technology Campus’s impact on the community, noting the campus as a quiet, collaborative space that supports a family-like atmosphere for employees and tenants.
• Joanna and Scott conclude with thoughts on the importance of fostering a unique work environment and community feel, making MinnWest a welcoming and productive space for companies and families alike.